SUNGLASS INDUSTRY VETS LAUNCH DISCIPLE SHADES,
INSPIRATIONAL EYEWEAR FOR THE CHRISTIAN RETAIL SEGMENT

July 10, 2006 – ENCINITAS, CA

Just in time for summer sales, Disciple Shades today announced the launch of its inaugural collection of sunglasses designed for Christian retail channels of trade. "Our goal is to provide premium UV protection sunglasses that represent the latest fashion trends and also serve as faithful reminders," said Disciple Shades President, Sherrie Gornish.

"There are other religious type sunglasses on the market," Gornish stated. "But ours are the first adorned with Christian icons and different inspirational scripture for each style."

Disciple Shades offers a wide range of products, including fashion trend and sport styles for both men and women. Each model features a different spiritual icon, such as a simple cross, a Dove of Peace, or the Disciple signature winged "D." All Disciple Shades boast Biblical scripture on the inside temples. "Our products reflect the values of Faith, Hope, Love, Joy and Peace. Sometimes we all need to focus on our spiritual selves," added Gornish.

Disciple Shades are currently being retailed online and in Christian gift shops that include the high-profile Crystal Cathedral and Trinity Broadcast Network in Southern California. The company’s executive team, possess more than two decades of experience in the sun-fashion retail, wholesale and brand-management business.

Disciple Shades are priced at $35 a piece, with over 44 different styles, colors and logo design combinations. A portion of the company’s proceeds will benefit such charities as Habitat for Humanity.

For further information email sales@discipleshades.com or call 866.552.7309. View our entire shades collection online.